Instructions for & Publications cover art

Issue #8

Instructions for & Publications cover art

At this time the & Publishing Group has produced 18 publications, totaling more than 1,400 pages of D&D materials! In this time we’ve made some mistakes, learned a few lessons, and strive to consistently provide a top notch product at an unbeatable price!

This post provides instructions for the artists who create the cover and advertisement art for the publications. Please read the following instructions, and if anything is not clear, ask the Art Director or the Chief Editor.

General Instructions

  1. When in doubt, ask questions! The art director and chief editor are happy to answer questions — better to ask before too much work is started.
  2. Art should be related to the theme. The art director may offer ideas, but the exact nature of the art is open to discussion. We have ideas, but your inspirations may be better!
  3. Art should be in color, sized for 8.5×11″ paper.
  4. Art should be in portrait mode, e.g., tall not wide.
  5. Place the focal elements of the art in the lower 1/3 of the page.
  6. Do not place any lettering excepting your name or text required by the nature of the picture. The lettering of the cover is determined and executed during layout, which is quite late in the overall process.
  7. Make your name legible — we want you to get exposure.
  8. If this is your first cover, send a brief bio to the chief editor, which will be published in the magazine. See previous issues for examples of what to include.

For Magazine Covers:

  1. Plan for the & URL in the lower left corner, the & logo in the upper left corner, a bar along the top, and the theme of the issue directly beneath the bar. Look at previous covers to do spacing.
  2. Teaser text will be placed on both sides of the art focal center, and possibly beneath it. Use relatively homogeneous colors in these areas to enable the text to be read.
  3. Keep in mind that your art is a part of the entire presentation — a MAJOR part! — it’s playing the party of Jerry on Seinfeld. Important, but still part of an ensemble.

For Supplement and Adventure Covers:

  1. The layout is similar to the magazine, but note that an additional bar is added, in which the title is placed. Look at previous supplements for samples.

For Ad Art:

  1. When in doubt, ask questions! The art director and chief editor are happy to answer questions — better to ask before too much work is started.
  2. Art should be related to the theme OR any major article in the publication. The art director may offer ideas, and the exact nature of the art is open to discussion.
  3. As with cover art, your inspirations may be better than our ideas. It doesn’t matter who has the idea — the final product is the important thing.
  4. Art should be in color, and should be fairly large. It does not need to be sized for 8.5″x11″ paper, but larger is better. Pictures scale smaller far better than they scale larger.
  5. Portrait or landscape mode is acceptable.
  6. Some lettering will be placed on the ad, including the issue number/supplement name, publication date, and optionally a tagline related to the theme or topic. Look at previous ad art for ideas. Several areas without details are helpful in placing text.
  7. Make your name legible — we want you to get exposure.
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